We are all aware of the power of celebrity right? It’s there for everyone to see… in the days where Social Media is the number one influencer on the planet, it only takes a Celebrity to recommend something on Twitter and the next thing you know, it’s a best seller!

Here’s the thing;

“People buy people”

There are a million different workout DVD’s on the market, from Davina McCall to Kat from Eastenders (No I don’t watch it before you ask!)…. So why do you think people buy them? Surely the Jane Fonda DVD from the 80′s will still do the job?? It’s because we are programmed cleverly through all forms of media to aspire to the crazy world of celebrity.. so when they say buy… WE BUY!!!

Take the “Salton Inc Griller” for example. Ever heard of it? If you have then your knowledge of American Cooking appliances is slightly weird if I’m honest!! (Sorry)

You won’t have heard of it because at the time, they were a company with a unique Grill, selling around 40 units a year (At best). It was only until they formed an unlikely partnership with a recently failed boxer that things took a dramtic turn for the better! That boxer was none other than George Foreman and the product became the “Foreman Grill”

NOW YOU’VE HEARD OF IT!!

It’s a partnership that quite simply, shouldn’t have worked… but work it did…

The joining of erm.. errr… Forces resulted in sales of over 100 MILLION units. Infact, it went so well that it actually went wrong!!

To get George on board with the promotion, Salton Inc agreed to pay him a staggering 40% of EVERY unit sold! For George this was fantastic because he was bringing in $4.5 Million a month and earned over $200 Million out of it!! It got so crazy that Salton Inc ended up buying him out for $137 Million!!!!

Taking away the mistakes that were made by the company, it quite literally revolutionised what they were doing and turned them into a force to be reckoned with!

So why am I discussing the finer points of Celebrity endorsement!?

Because when it comes to your Digital Business, the power of Celebrity can be used to give you the head start you need.

A prime example of this was a pupil who arrived at Webolutionise Towers for a catch up late last week. Andy runs a series of Affiliate websites in and around the public speaking niche. He was extremely confused because, in his own words;

“I rarely do anything on YouTube and have minimal views yet I am getting LOADS of traffic through to one of my sites from YouTube”

After 30 minutes of head scratching (and sweating on my part given that i’m supposed to be the expert yet couldn’t crack it) I found the reason why!

You see, during one of our training sessions at the beginning of his course I used an Anthony Robbins video as an example of how you can leverage celebrity to send free traffic to your site. As it happens, a year down the line, this video now had over 25,000 views!!

Quite simply, people were searching for Tony Robbins based on his fame and attraction and were then seeing Andy’s website on the video and clicking through! We worked out that this traffic from one video alone had resulted in over £7k worth of Profit alone for his site! 

But it doesn’t stop there…. There was a reason I used Tony Robbins as an example at the time. It was because I had done it myself with the Webolutionise Academy. CLICK HERE TO SEE FOR YOURSELF

I won’t go into the specifics about how it all works, we’ll save that for our course! But needless to say;

- It took me three hours to set up

- The videos have sent over countless people to my site

- It was Free!

- It requires NO work once it has been implemented

Just one of many ways the Webolutionise Academy give our pupils the edge when it comes to the creation and growth of their Digital Business. Evidently the power of celebrity is not to be ignored….

CLICK HERE to fill in a call back request today and one of the team will be in touch personally to have a chat with you about our exclusive courses.

To Your Success…

Wow, it’s been one hell of a slog over the last six weeks but ultimately, the hard work my team and I have been through will ensure your new Digital Venture will succeed quicker, stronger and ultimately lead to a greater success!

At The Webolutionise Academy we firmly believe that we must continuously strive for perfection in order to give you the training and service levels you need to become a successful Digital Business Owner. Our values however, have not changed;

We will ALWAYS deliver training directly to you. No E-Books, No Faceless Video Courses. Simply 1-2-1 training followed by unlimited support.

We still firmly believe that to make money online with a Digital Business it is essential to work directly with experts and for those experts to support you for as long as it takes. This will never change!

So what has changed!?

1. Company Rebrand – Last year we worked with, Created and successfully launched some fantastic Digital Businesses. We also brought on board some fantastic additions to the team of experts. Because of this, we felt it was time to bring the Webolutionise brand in line with the cutting edge, modern Business Opportunities that we were so successfully establishing.

2. New Additions – As mentioned, the Webolutionise Academy is growing! Due to the demand from new and existing Pupils for design work, Websites and products we decided to search high and wide for more experts.. and we got lucky! Dan our new head of Web Design is one of the best in the Business at Digital Marketing Web Design. While working for a top Web Agency we gave him an offer he couldn’t refuse and he is now on hand 7 days a week just for you!

We also managed to secure the services of Sabina who comes on board for Product Development! We firmly believe there is a Digital Product in all of you and she is on board to make that happen. From E-Book design to Video Courses or from Service Production to Membership Sites, Sabina has been there, done that and worn the T-Shirt!

3. Products – Although we believe in Face to Face or Digital 1-2-1 coaching, we are in the process of creating a catalogue of products to be downloaded, studied and implemented at your leisure. Each product in the series comes with an initial call with a member of the team plus a follow up call once the course has been taken.

What’s more, ANYONE who takes one of our 1-2-1 Business Start Up courses will be given the full product library free of charge (Worth over £2,000). Look out for the products as we launch them over the coming months!

4. Course Development – Our courses just got more intense and now offer more value! Based on Feedback from existing and successful pupils, we have now decided to spend more time with you Face To Face or Through Skype based training. We have changed the structure to ensure you get the most out of your Business as quickly as possible, without compromising on the learning process.

5. The Ideas Factory – A completely new addition to the Academy, the Ideas Factory is designed to give you a taste for running your own Digital Business without the need for immediate investment or decisions! We now offer a session with myself and one of my team

where we get to know you, your likes, your interests, your experience and we then use our expert knowledge to mould a Digital Business around you. For a small fee, we will spend time with you to establish your Digital Business, then return to you within 7 Days with yourown unique Digital Business plan. You will then be in the position to make an informed decision as to whether you proceed with one of our paid courses to turn that plan into reality and change your life! (But you aren’t tied to anything if you decide running your own Business is not for you!) CLICK HERE FOR MORE ON THE IDEAS FACTORY 

6. Ready Made Sites – As you may (Or not) know, we work with three different types of people; Those with Products or Services, Those with Ideas, Hobbies or Areas of Knowledge, and those who consider themselves a totally Blank Canvas! It’s the latter who we have worked very hard to ensure get the very most out of our course.

We now offer ready made, ready to roll, Revenue generating websites!

For those who do not wish to work closely with my team to build a site around themselves but would rather be handed what we call a “Business in a box” then we now offer that very solution! Once you come on board, we will give you a choice of niches, build the site from scratch and deliver it to you ready to go…. We then provide the normal training course on top. Things just got even better!!

There have been plenty more changes but you will find out more about them over the coming weeks! For now I want to mention one final thing before I leave you to explore the site and get to know the Business again!

You will see we are now offering people the chance to take the “Digital Challenge” this is where you will be given 8 training videos on building a Digital Business and we then offer you the chance to fill in a Mini Business Plan and send it back to us! We will evaluate it and get in touch to tell you whether we feel your ideas are viable and if not, to help you turn those ideas into a profit generating Web Based Business.. FOR FREE!

PLEASE DO NOT ENTER YOUR NAME AND EMAIL ADDRESS INTO THE HOME PAGE BOXES

You are already a subscriber so I have decided to offer you all of the videos at once! To watch the videos and take the Digital Challenge, simply click on the picture below and get started.. we’d love to hear from you and look forward to seeing what you can come up with!

That’s it for now! Enjoy the site, and please remember… at Webolutionise we pride ourselves on being accessible. We appreciate how difficult a decision it can be to start your own Business. We have all failed (me more than most) so our pledge to you and our Pupils is that we will make the transition as easy and pain free as possible. The Webolutionise promise is that we will not stop working with you until you are successful!

Don’t be a stranger….

To your success,

Raising capital for a startup venture during these difficult economic times has been a major obstacle for many aspiring entrepreneurs. But it’s not impossible.

There are several steps budding business owners can take to get in front of prospective investors and to help make sure they pony over the cash you need, says Asheesh Advani, author and co-founder of CircleLending, a peer-to-peer lending service that was acquired by Virgin Money USA in 2007. He now serves as CEO of asset management services company Covestor.

Here are Advani’s best tips for landing the money you’ll need to get your business off the ground:

Know the different types of investors. There are three types of people who might invest their money in your business idea: friendly investors, hobby angels and professional investors. Friendly investors are the people you know personally, namely friends and family. Hobby angels are individual investors who are most likely professionals themselves who have some money to spare. Professional investors, of course, include venture capitalists, angels and banks. “Professional investors care most about the economics of your business,” Advani says. “Whether they understand your business or not, they’re required to consider your business idea, as well as countless others.”

Make a list of prospects. Scour your industry and your professional network to put together a first group of people and test your business pitch, he says. If the people in this initial group appear to be interested, expand your list of prospects from there.

“When I started my businesses, I wound up raising money from 75 different investors,” Advani says. “Not because I wanted to. I needed to.”

He suggests keeping track of your contacts, your meetings and your goals for each of the meetings. Keep in touch with the contacts throughout the pitching process.

Set a closing date. Determine a specific, official date for when interested professional investors need to get you the money they promised — and hold them to it. When dealing with friendly and hobby angels, Advani suggests a “rolling closing date,” meaning that you’ll accept the investment money as soon as they’re willing to give it. Also, be sure to be clear with friendly investors about what happens if the money they invest isn’t paid back on time or at all.

“These are people who are close to you, so do everything you can to maintain a good relationship,” Advani says.

Use middle men carefully. Third-party groups can be great for two things, Advani says. They can help connect entrepreneurs to individual investors they didn’t otherwise know. Examples include peer lending and investing sites Lending Club and Prosper.

Crowd funding sites are another option. These services — including Pro Founder and Peerbackers – can help entrepreneurs collect numerous investments from people via social networks.

But be careful about sharing your business idea online, Advani warns. “Before you post a profile on any of these sites, remember that everyone will know what you’re planning to do,” he says.

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive deeper into their marketing strategy they will likely put together a detailed plan that outlines their marketing goals — as well as the steps needed to accomplish them.

The standard components of an effective marketing plan can vary depending on who you ask. Here is my recommended five-step process for developing a marketing plan that will help you achieve your goals for business growth.

Step One: Look inward.
Think of your company as if it were a person with its own unique personality and identity. With that in mind, create separate lists that identify your business’s strengths, weaknesses and goals. Put everything down and create big lists. Don’t edit or reject anything.

Then, find priorities among the bullet points. If you’ve done this right, you’ll have more than you can use, and some more important than others. Kick some of the less important bullets off the list and move the ones that are important to the top.

This sometimes requires input from your managers as well. For example, your management team thinks being conservative on spending is a weakness but you don’t. That might be something to drop off the list.

Step Two: Look outward.
The next list you’ll need to make outlines your business’s opportunities and threats. Think of both as external to your business — factors that you can’t control but can try to predict. Opportunities can include new markets, new products and trends that favor your business. Threats include competition and advances in technology that put you at a disadvantage.

Also make a list of invented people or organizations who serve as ideal buyers or your ideal target market. You can consider each one a persona, such as a grandmother discovering email or a college student getting his or her first credit card. These people are iconic and ideal, and stand for the best possible buyer.

Put yourself in the place of each of these ideal buyers and then think about what media he or she uses and what message would communicate your offering most effectively. Keep your identity in the back of your mind as you flesh out your target markets.

Step Three: Focus on strategy. 
Now it’s time to pull your lists together. Look for the intersection of your unique identity and your target market. In terms of your business offerings, what could you drop off the list because it’s not strategic? Then think about dropping those who aren’t in your target market.

For example, a restaurant business focused on healthy, organic and fine dining would probably cater to people more in tune with green trends and with higher-than-average disposable income. So, it might rule out people who prefer eating fast-food like hamburgers and pizza, and who look for bargains.

The result of step three is strategy: Narrow your focus to what’s most in alignment with your identity and most attractive to your target market. In other words, focus on the area that is shared by all three lines in the diagram here.

Step Four: Set measurable steps.
Get down to the details that are concrete and measurable. Your marketing strategy should become a plan that includes monthly review, tracking and measurement, sales forecasts, expense budgets and non-monetary metrics for tracking progress. These can include leads, presentations, phone calls, links, blog posts, page views, conversion rates, proposals and trips, among others.

Match important tasks to people on your team and hold them accountable for their successes and failures.

Step Five: Review often and revise.
Just as with your business plan, your marketing plan should continue to evolve along with your business. Your assumptions will change, so adapt to the changing business landscape. Some parts of the plan also will work better than others, so review and revise to accommodate what you learn as you go.