We are all aware of the power of celebrity right? It’s there for everyone to see… in the days where Social Media is the number one influencer on the planet, it only takes a Celebrity to recommend something on Twitter and the next thing you know, it’s a best seller!
Here’s the thing;
“People buy people”
There are a million different workout DVD’s on the market, from Davina McCall to Kat from Eastenders (No I don’t watch it before you ask!)…. So why do you think people buy them? Surely the Jane Fonda DVD from the 80′s will still do the job?? It’s because we are programmed cleverly through all forms of media to aspire to the crazy world of celebrity.. so when they say buy… WE BUY!!!
Take the “Salton Inc Griller” for example. Ever heard of it? If you have then your knowledge of American Cooking appliances is slightly weird if I’m honest!! (Sorry)
You won’t have heard of it because at the time, they were a company with a unique Grill, selling around 40 units a year (At best). It was only until they formed an unlikely partnership with a recently failed boxer that things took a dramtic turn for the better! That boxer was none other than George Foreman and the product became the “Foreman Grill”
NOW YOU’VE HEARD OF IT!!
It’s a partnership that quite simply, shouldn’t have worked… but work it did…
The joining of erm.. errr… Forces resulted in sales of over 100 MILLION units. Infact, it went so well that it actually went wrong!!
To get George on board with the promotion, Salton Inc agreed to pay him a staggering 40% of EVERY unit sold! For George this was fantastic because he was bringing in $4.5 Million a month and earned over $200 Million out of it!! It got so crazy that Salton Inc ended up buying him out for $137 Million!!!!
Taking away the mistakes that were made by the company, it quite literally revolutionised what they were doing and turned them into a force to be reckoned with!
So why am I discussing the finer points of Celebrity endorsement!?
Because when it comes to your Digital Business, the power of Celebrity can be used to give you the head start you need.
A prime example of this was a pupil who arrived at Webolutionise Towers for a catch up late last week. Andy runs a series of Affiliate websites in and around the public speaking niche. He was extremely confused because, in his own words;
“I rarely do anything on YouTube and have minimal views yet I am getting LOADS of traffic through to one of my sites from YouTube”
After 30 minutes of head scratching (and sweating on my part given that i’m supposed to be the expert yet couldn’t crack it) I found the reason why!
You see, during one of our training sessions at the beginning of his course I used an Anthony Robbins video as an example of how you can leverage celebrity to send free traffic to your site. As it happens, a year down the line, this video now had over 25,000 views!!
Quite simply, people were searching for Tony Robbins based on his fame and attraction and were then seeing Andy’s website on the video and clicking through! We worked out that this traffic from one video alone had resulted in over £7k worth of Profit alone for his site!
But it doesn’t stop there…. There was a reason I used Tony Robbins as an example at the time. It was because I had done it myself with the Webolutionise Academy. CLICK HERE TO SEE FOR YOURSELF
I won’t go into the specifics about how it all works, we’ll save that for our course! But needless to say;
- It took me three hours to set up
- The videos have sent over countless people to my site
- It was Free!
- It requires NO work once it has been implemented
Just one of many ways the Webolutionise Academy give our pupils the edge when it comes to the creation and growth of their Digital Business. Evidently the power of celebrity is not to be ignored….
CLICK HERE to fill in a call back request today and one of the team will be in touch personally to have a chat with you about our exclusive courses.
To Your Success…